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Branded Calling ID

Branded Calling ID (BCID) is a an ecosystem of authorized partners to deliver branded calling based on Rich Call Data and leveraging the STIR/SHAKEN framework. BCID mitigates the risk of consumers being harmed by fraud and bad actors by relying on industry standards and rigorous vetting to deliver a trusted, branded call experience for consumers.

NSS with BCID

NSS supports the Branded Calling ID ecosystem in conjunction with STIR/SHAKEN. When it is tasked to sign a call, NSS checks if the caller matches vetted data in BCID. If it does, NSS proceeds to insert a rich call data claim inside the SHAKEN PASSPorT which may include a name, reason for call or a logo previously vetted by BCID.

In addition to call signing, NSS integrates with BCID Call Delivery Platform that helps correlate call signing and call delivery activity amongst participating Service Providers. 

In the event the calling entity is not part of BCID, NSS proceeds to apply STIR/SHAKEN policies without BCID rich call data.

BCID support has been added in version 5.5.599.45 or later.

BCID™ is a service mark of CTIA — The Wireless Association. Sansay is an authorized BCID Signing Agent.

Configuration

  1. Whitelist NSS IP to STI-PA staging and production environments.
  2. Whitelist NSS IP to CTIA CA staging and production environments.
  3. Whitelist NSS IP to BCID's staging and production environments.
  4. BCID signing agent user name and API auth token.
  5. Optional: mapping specific enterprise customers (EID) with SBC trunks. 

 (Only a Server URL, User Name and Auth Token are required). 

Staging:

Production:

Testing and Troubleshooting

We maintain the first open STIR/SHAKEN testing ecosystem with support for BCID. By dialing one of our test numbers you can see STIR/SHAKEN and BCID results in real-time. Please visit our testing ecosystem at https://test-shaken.sansay.cloud

Our STIR/SHAKEN decoder is capable of rendering the logo if one is part of the STIR/SHAKEN PASSPorT.

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